Multiple award-winning and Multiple Platinum selling urban R&B singer, musician, songwriter, music producer and entrepreneur Darey is not one to depend on the legacy of his late Father; the legendary African Jazz Musician and entertainer Art Alade.
For fifteen years and counting, the multi-talented act, born Dare (pronounced Da-ray) Art Alade has been a disc jockey, TV presenter, Master of Ceremonies, entertainment consultant, voice over artist, performing/recording artist, entrepreneur and philanthropist. Whether performing alongside the world's finest superstars such as Beyonce, Jay Z, Kelly Rowland, Snoop Dogg, John Legend, Lionel Richie, Sean Paul, Rihanna, Usher, Akon and Shakira; or hosting events attended by World leaders and top dignitaries, such as past U.S Presidents George W. Bush and Bill Clinton, former UK Prime Minister Tony Blair and President Goodluck Jonathan of Nigeria, one thing is certain; Darey is a consummate perfectionist.
As a teenager, he shuttled between Cool FM and the University of Lagos where he obtained a degree in Music. He also studied music theory, voice and classical piano at the Music Society of Nigeria (MUSON). His time at Cool FM presented him the opportunity to acquire advanced knowledge of Radio presentation, production and marketing. Having conquered Radio, Darey set his eyes on Television, and soon became a regular on-screen personality in the hit African entertainment variety show 'Y'hello.'
A huge break came in 2004, during the first ever African edition of the internationally renowned TV series Project Fame, in which Darey participated as a contestant, emerged third and had the opportunity to perform in front of over 100 million TV viewers, as well as sign a recording deal with Sony BMG Africa.
In 2006, he released his debut Album "From Me 2 U" on Storm Records and early 2009; he dropped his second album, called "unDAREYted," on his newly founded Record Label, Soul Muzik. This album produced the biggest R&B song in Africa that year titled "Not The Girl."
The buzz from his second album caught the attention of the African American Music business legend Dick Griffey, who is credited with discovering and influencing the music careers of artists such as Shalamar, The Whispers, Babyface, L.A. Reid and Dr Dre. Dick Griffey, who offered to Executive Produce Darey's third album which was to break Darey further into the U.S and international markets, unfortunately he passed away before the project could be completed.
In 2010, apart from completing his third studio album release, Darey was busy performing at major shows across the World. The ever touring musician graced stages at sold out events in Nairobi, Johannesburg, Abuja, Lagos and other major African cities, including a special concert with R & B powerhouse R Kelly in South Africa and the This Day Peace Concert Tour in the Niger Delta region of Nigeria, which also featured Ciara and 50 Cent. On request of the President of Nigeria, he was invited to perform a special set at the presidential villa in an exclusive dinner to commemorate the Country's 50th independence Anniversary. At the event, which was broadcast live to over 200 million viewers across the world, he performed a medley of 50 songs with his 15-piece band, to a room filled with several African Presidents.
Darey subsequently released his twin albums in 2011: "Double Dare," on his Soul Muzik imprint and will also release an International self titled album "Darey" which will feature production and collaborations from various International producers and artists including Grammy Award winner Chamillionaire.
In 2012, Darey set out to redefine the quality of African Pop music. On 9 May 2012, he released "Asiko" the first single of his upcoming fifth album under the Soul Muzik franchise. The song which featured fellow multiple award winners Ice Prince and South African group Jozi, was made available to fans across the world via free download.
Besides his accomplishments as a recording artist, music producer, TV/Radio personality and master of ceremonies, Darey is also an accomplished businessman and philanthropist with backbone support from Soul Muzik Productions, an event and TV production affiliate and a state of the art production facility, Soul Muzik Studios, where he does all his productions and recordings. As a philanthropist and humanitarian, he has supported several causes close to his heart including Cancer charities, Millennium Development Goals (MDGs) and numerous foundations across Africa. He also set up the Art Foundation, whose main objective is to keep music education alive for kids in primary and secondary schools in Africa as a way to empower the disenfranchised African Youth. In December 2010, Darey was decorated as an Honorary Youth Ambassador toCross Rivers State. He remains actively involved in his ambassadorial duties till date. His dedication to the awareness campaign for children living with autism, led to special recognition award in March 2012 by theGrange School committee.
Darey's Soul Muzik has most recently signed Nigerian UK returnee prolific rapper MoEazy.